LETSGETFR.EE / ANOMALY NY
360 campaign: Special Build Vinyl, Digital Album Collaboration, Live Take-Over, Social, Pop-Up Activation, Content Series
Only 14% of senior music managers are people of color
That’s how disturbing the music industry’s statistics are when it concerns anyonw who isn’t white.
So we created an unignorable 14% vinyl to represent this statistic, and it ended up turning into one of those
once-in-a-lifetime projects that goes beyond work, it contributed toward fulfilling our collective purpose.
Watch our journey below.
TEAM 🔥✊🏼✊🏽✊🏾✊🏿
Role: Creative Idea, Senior Copywriter
Creative Directors: Diego Fonseca, Bruno Bicalho Carvalhaes
Creative collaborators: Aaron Judah, Quan Bui, Nani Harakawa
Account: Naomi Wood, Kait Lim
Strategy: Paola Garces