I’m Alessia, an Australian/Italian creative who lives in Milan via NYC 🗽 You could say I feel like an alien everywhere.
When I was 16, I watched a terrible ad that outraged me to my teenage core, so I wrote a letter (complete with feedback) to the brand. A few years later I realised I wanted to be the one writing ads.
Here’s some other things about me:
I co-founded a blog and shit-talking podcast called tbqfh. I pitched on Gruen (Australian TV show about advertising). My videos have been featured on @whatisnewyork, @subwaycreatures and @whatnyeats because I tend to find myself where the chaos and shenanigans are. Oh and I’ve also contributed a @subwaytakes opinion 🐭👑. My best ideas have come to me when I am raging about an injustice I feel powerless over. One time I took a DNA test and it turns out not only was my innate 🤌🏼🇮🇹 confirmed, I’m 8% Middle Eastern which made me feel 😌✨. I tried studying law and found out my brain couldn’t swallow whole textbooks of information like that. It preferred to draw on said textbooks and never return them.
But my greatest achievements so far have been moving my life to New York City, then after 4 years, deciding to do a 180 on my life and moving to Milan. It has been great character development and you now find me at the point in my life of my villain arc.
WANT TO CHAT? PRENDIAMOCI UN CAFFÉ
Experience
Senior Copywriter / VML New York
2024-2025
Copywriter / Anomaly New York
2021-2023
Copywriter / VMLY&R Brisbane
2021
Freelance Copywriter / various agencies
Taboo Group Melbourne
The Present Company Sydney
Clemenger BBDO & Khemistry Brisbane
2020-2021
Copywriter / Brother and Co. Brisbane
2020
Freelance Copywriter / BCM Group Brisbane
2018-2019
Freelance Copywriter / VMLY&R Brisbane
2018
Junior Copywriter / Next Thursday Brisbane
2017-2018
Intern / Publicis Worldwide Brisbane
2014
Shelf Warmers 🏆
Gruen / 2020
Tied for first place
B&T 30 Under 30 Awards / 2020
Top 10 – Creative Category
Young Glory / 2018
Top 10 Finalist
Bronze
BADC / 2016
Silver
Bronze
The Pieces of Paper 🎓
AdHouse Advertising School / 2021
New York City, USA
Copy School / 2018
Sydney, Australia
AWARD School / 2016
Australia’s leading competitive copywriting and art direction course. Like Miami Ad School but with more crocs and roaches.
Brisbane, Australia
Masters of Creative Advertising / 2013-2014
Dean’s List for Academic Excellence
Queensland University of Technology, Australia
Bachelor of Psychology / 2009-2012
Queensland University of Technology, Australia

